Project Title: The First Four Minutes
Client: ESPN
The First Four Minutes defines a period of time when the term “amateur” still had meaning -- where drug testing and sponsorships were unheard-of concepts. And, in 1954, a simple race against time captivated fans worldwide, epitomizing sport at its purest form. The documentary not only chronicles the pursuit of the first four-minute mile, but provides insight into who these men were and what drove them to chase it down. Narrated by Liam Neeson. Aired September 2005 on ESPN and ESPN HD.
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